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Making Effective Web Publishing Content
(web publishing content)
Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer?s money or time.
The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site?s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner?s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author?s web site, while exposing them to new audiences.
Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors? questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content.
Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.
Copyright infringement case Learning Copyright Law through Copyright Infringement Cases Copyright infringement cases can be both costly and time consuming. Considering copyright infringement is something that isn?t as easily defined as theft or speeding, there are numerous copyright infringement cases that are changing the way copyright law is viewed in the United States of America. By reviewing a few of these copyright infringement cases, you?ll be able to get a better idea of what is, and is not, acceptable use of copyrighted works. As a forward, however, you?ll need to know a little bit about copyright law. Most copyright lawsuits are brought to the courts because a copyright owner has found their copyright is being used outside the copyright laws. This usually means that the copyright holder hadn?t been asked for permission to use the work, or if they had, that the work is not being used in an agreed-upon context or they have not been paid royalties. The copyright infringement cases, listed below, give a sampling of what goes to the Supreme Court in copyright infringement. Feist Publications v. Rural Telephone Service Co (6th Cir. 1996) This copyright infringement case was brought upon the Supreme Court in 1996 regarding the copyright of a database. The supreme court, in this instance, decided that compilations of data (such as in a database) are only protected by copyright when they are ?arranged and selected in an original manner.? Although the level of originality needed to make the database copyright-able is not very high, the pages of a directory such as a phone book are not protect-able because the data contained therein is arranged geographically, then alphabetically. Because of this, the data was not original enough to warrant a copyright infringement charge, and the competing telephone company was allowed to tap into their competitors? database and use that data in their own work without liability. Princeton University Press v. Michigan Document Services, Inc (6th Cir 1996) This case has to do with the ?fair use? law, which is defined in the Copyright Act of 1976, 17 U.S.C. § 107. In this case, a photocopying service was sued for copyright infringement for making ?course packs? for the University of Michigan. In this case, a course pack was a group of reading materials assigned by a professor ? then the course pack was bound together by a professional copy shop. In the fair use system, there is a system available for payment of copyright fees to publishers whose works are used in course materials, the printing shop owner refused to pay the copyright cost. When it went to the Supreme Court, they analyzed the fair use code and found that it was NOT fair use, and the printing shop had to pay the copyright costs. As you can see, copyright infringement cases are cases in which someone violates the rights of a copyright owner, as provided by 17 USC §106, or of the author as provided in §106A. These copyright infringement cases can be taken to either criminal or civil court, and can carry with it a hefty fine. Copyright infringement cases are brought upon people who violate copyrights every day. In recent times, you?ll find many copyright cases in relation to electronic copyrights ? such as those you?d find on a website or PDF file, as well as other digital media such as music and audio files. It?s probable that you?ve seen copyright cases brought against the common person ? such as a child or family ? for downloading digital music in the form of MP3s. In the current internet age we?re in, it?s not surprising to see so many music and video copyright cases brought to us because of peer to peer file sharing made possible by the internet. You can be certain that until people know the rules of copyright, and downloading copyrighted material from the internet that we?ll see many more copyright cases.
Web Hosting - Domain Name Changes and How They Affect You New domain names are registered all the time, and ones previously registered expired. Sometimes that's the result of simple neglect. The owner of the name chose not to renew his or her ownership, so the name became available for someone else to use. In rare cases, a highly original mind managed to think of a new one. In the other common scenarios, someone chose to just let it go or sell it. When you choose to change your domain name, there are actually two separate steps involved: releasing the old name, and adopting the new one. But, just as the postal system can have difficulty forwarding your letters when you change your personal name, changing your domain name brings certain difficulties. One of the most prominent is the fact that any name change requires a change to thousands of DNS Servers around the globe. DNS (Domain Name System) is the set of software/hardware components that allows domain names to map to IP addresses. IP addresses are what are actually used 'under the covers' when one computer communicates with another. Note that there isn't always a 1:1 correspondence between a name and an IP address. One IP address can serve multiple domain names and one domain name can have multiple IP addresses. For the sake of simplicity, we'll stick to the common case here. DNS servers around the world maintain internal databases that match the name to an IP address. Not all servers have all pairs of names/addresses. A series of complex routines allows a request to be forwarded when the particular DNS server doesn't have a needed record. When you acquire a domain name that used to be associated with a given IP address, the odds of you acquiring the same IP address are extremely low. In the unlikely case, for example, that you acquired the domain name yahoo.com, you would almost certainly not get the IP address that was matched with it (unless you bought the Yahoo! company). So, as a result of the change, the name/IP address pair is no longer what it was. A similar circumstance exists when you retain your IP address, but want to change the domain name associated with it. In either case, the pairing has changed. The catch is this: when the change takes place, those DNS databases are not all updated instantaneously around the world. Even apart from the limited speed with which computers and networks operate, (and neglecting the human factor if/when the change is made manually to more than one server) the reason is something called caching. In order to communicate efficiently, DNS servers are designed to assume that changes will be relatively rare. Just as with the postal system, you don't move your address or change your name every minute. Since that's true, in general, the name/IP address pair is cached. A cache is a set of stored information that is reused so that fresh information doesn't have to be communicated with every request for a web page or data. A chain of DNS servers pass requests to the last known address. There is usually more than one system between your computer and the server you want to communicate with. Most of the time, that's your current name/address. When you change the name, that pair is no longer valid. In order to propagate the new name/address pair (so the terminology goes), that cache has to be refreshed. Something similar happens when you establish an entirely new name. That name is first associated with an IP address and that pair has to be communicated to DNS servers around the world in order for you to be able to reach any one of them at random. But DNS servers don't do that until they are requested to do so by your action of asking for information from a remote server. Because of that, but chiefly because of caching, it can take quite a while for the new pair to become known around the Internet. Caches can expire and get refreshed in a few minutes or a few hours. It varies. That time can be as short as an hour or less, if the path between your computer and the web server is very simple and only one DNS server needs to be updated. Or, it can take up to 48 hours or more. Though the 'official' range is often given by registrars as 24-48 hours, the average is closer to about six hours. But that's an average. The actual time in any given case can (and does) vary widely. In the meantime, a number of effects can occur. The most obvious is that, since the name/IP address pair can't be resolved properly, you don't reach the server you want. Your browser points to the old one (in the rare case it's still accessible by that name and address), or it simply reports there's no such name at that address. So, when registering a new name or buying an old one, you should establish the site, but not advertise it for at least a couple of days. Better to wait to get visitors than to turn them off by being 'not at home' when they call.
Web Hosting - Look Before You Leap Companies that offer Internet-connected servers that provide space and bandwidth for a domain, for one or more web sites, are called Web Hosts. Large companies have private networks that allow them to host domains on their own equipment and IP address range. But for the majority of those who want an Internet presence, a 'rented' web host is a necessity. There are a wide variety of hosting plans available. Some are free, others charge up to a $100 or more per month. Some provide nothing but a tiny amount of disk space and minimal network bandwidth. The web site owner is on his or her own for any thing else. Others offer a range of services, including server and email administration, backups, web site design assistance, troubleshooting and many others. In the world of web hosting, you may often find yourself sharing a server with anywhere from one to a thousand or more other web sites. That allows the web hosting company to keep equipment and staff expenses lower. Many web sites are simple and low-volume enough that the arrangement works fine. When you or one or more of the others grow, it may be helpful to consider a dedicated server. A dedicated server, as the name suggests, hosts only your domain. You can put one web site on it, or as many as you wish. You control the access. You may also, as an option, take over much of the server administration yourself. That may save you money on support costs, but cost you considerable time. If you don't have the expertise, you can end up costing yourself much more than you save. In order to carry out those administrative functions yourself, even if you hire help, it's desirable to have some technical knowledge under your belt. Some of that knowledge will be useful, even for day-to-day tasks apart from dealing with emergencies. FTP, email administration, backup methods and other technical areas are among the more common areas you'll need to be at least somewhat familiar with. When your web site grows to a certain size and level of complexity, you'll begin to find it worthwhile to look at implementing a database. But that brings with it a still higher level of ability, both technical and logistical or creative. Implementing a database can be relatively simple. Designing one that provides what you want, with decent performance and maintenance that doesn't become a nightmare, will take some careful thought. Not everyone has the temperament for that type of work, especially those who prefer graphical design, content creation or development, and the many other web site tasks that are part of every implementation. There are other, more low level administrative matters. Managing disk space, maintaining domain names, dealing with registration and changes, and a number of other 'utilitarian' tasks are also not everyone's cup of tea. Some understanding of how DNS works, as well as the design of the Internet itself, are helpful. That provides a good context for understanding the role of some of those tasks. When you begin to seek out a web host to implement a web site, consider all these factors and look in the mirror. What kind of web hosting you should pursue is determined by a combination of who you are and what's being offered. Look before you leap.