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The Business of Self-Publishing
Self-publishing has become a common practice for many writers. Writers? reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers.
The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author?s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple?s iPhoto, FotoInsight, Snapfish, and Printing-1.
The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author?s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented ?as is.? Writers may also be denied publication because they are unknown and don?t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers.
Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN ?Cataloging in Publication? number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.
A Brief Guide to Writing Short Stories Effectively (writing short stories) A short story is basically a condensed version of a book or a rapidly progressing story. It has fewer characters than a novel and covers less amount of time. A short story generally is around 6,000 words or 6 pages. Do your research and organization before you begin to write. Outline your plot and the background. Make sure they make sense and flow together. Individually list the events of the story in the order in which they occur. Create your characters. Not just their name and role in the story, but as if they were real people with real lives. By creating more information for your characters you will get a sense of what they would do or how they would be and convey that to your writing. By creating an outline you will have a point of reference to look back upon and make sure you have included all vital points of the story. When writing a short story, you will need a captivating first paragraph. You have roughly 5 to 7 lines to appeal to your reads unlike novels that have the whole first chapter. This can actually make or break your story. You will need to grab their attention and keep it to make them want to read more. By starting the plot in the first few sentences it will make people want to know more. They will keep reading to find out who is involved and why. Keep the timeline of events brief. You are writing a short story and the timeline should match that. A timeline of a day, a week, or maybe even a month is generally the span a story should cover. Use character dialogue as a way to move the plot ahead. In a short story there is no time for general chitchat. By using the character dialogue you are deepening the plot as well as moving it along. Do not add unnecessary characters. By adding them you are wasting time one someone that is not linked to your story or its plot. Provide swift and precise details to keep the story moving. Elaborate descriptions of characters, plot, or surroundings will only waste your words and are not essential to making a good story. Use short words instead of phrases that mean the same thing. Building to the climax should be most of the story. Keep the conflicts building to the climax simple and easy to understand. You writing should be able to evoke the following emotions empathy, pain, hurt, despair, surprise, and desire just to name a few. Since the story is only a few pages long in its entirety it is necessary to maintain consistency through out the beginning, middle, and end. Make sure the dialog and plot complement each other. Keep the same point of view through out the story. You are almost ready to be published. After completing your own proofreading and editing, let someone else read it, a neighbor, your spouse, colleague, or a close friend. Even if they are not writers themselves they will be able to help point out any grammar errors. They will be able to tell you if something just doesn?t make sense. You are trying to fit a lot of captivating information in a small space; it is easy to leave something out. Something you may not catch because you know what is supposed to happen, while your will not. By following these simple rules, you will be able to write a short story that is captivating and effective. Writing short stories isn?t for everyone. Many writers like more detail and for short stories the space is just not available.
Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer?s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site?s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner?s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author?s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors? questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.
Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you?re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven?t gotten caught up in ?networking fever? but instead that you are very serious about exploring the job opportunity that you?re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: ?I look forward to speaking with you Friday at 2 p.m.? If they don?t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, ?Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.? Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, ?Oh, no, Mary will be out of town until Thursday ? call her then.? The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won?t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren?t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can?t make contact at the arranged time, keep trying. If you haven?t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don?t pan out for you on the job front, don?t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.